![]() Its intuitive interface lets you add GIFs in seconds without writing a single line of code. ![]() What’s more, it is incredibly easy to incorporate them into a newsletter, especially if you are using an online HTML builder like Postcards. As the recent studies show, they can increase chances of getting a better click-through rate. GIFs are great for adding diversity and enriching the user experience. With GIFs, the scope of use depends on your imagination. Make the newsletter inviting and friendly.And if it does not work, the email will still show the first frame so that subscribers won’t be confused. Being a regular image format much like JPEG or PNG, it works almost in every email client. GIFs seem to be the only valid way of enhancing email newsletters with some action. How to Add GIFs to an Email Newsletter Animated Gifs in Email Newsletters What should you do if you are sick and tired of static email newsletters and want to add some dynamic zest to the experience? The answer may be surprising: Use GIFs. JavaScript is forbidden, so no WebGL whatsoever. ![]() CSS dynamic effects are highly recommended as an alternative toJavaScript-driven effects, but don’t have proper support in user mail agents.Videos are widely unsupported by email readers, unless subscribers use Apple Mail, iOS 10+ Native Client, Samsung Galaxy Native or Thunderbird.The web is teeming with websites where videos, CSS dynamic effects and WebGL-powered animations are running the show, but what about the email newsletters and GIF images? In the majority of cases they are created with HTML and CSS looking almost like a mini version of a landing page, in fact, the situation is cardinally different.Ĭreate Email Design with Postcards Email Builder Īll the listed above technologies are good when it comes to web pages, but when it comes to email newsletters, they are useless. How to Insert and Use Animated GIFs in Email Newsletters ![]()
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